North-east movie locations feature in Disney+ campaign

Dunnottar Castle. Image: Visit Scotland

Aberdeenshire has taken a starring role as part of a new Disney Plus campaign.

VisitScotland has joined forces with National Geographic CreativeWorks, part of The Walt Disney Company, to produce the campaign.

It consists of adverts and articles showcasing locations around Scotland used to inspire and film shows and movies on the platform.

They include Dunnottar Castle, which provided inspiration for the animators of Pixar's Brave.

It's hoped the campaign will inspire international fans to visit the country.

Vicki Miller, Director of Marketing at VisitScotland, said: “Scotland’s landscapes have provided the dramatic backdrop for some of the world’s biggest film and TV franchises.

"For a long time, set-jetters have chosen to plan their journey to Scotland – the real star – after seeing it on-screen.  

“Working with National Geographic CreativeWorks and Disney+ not only gives us the opportunity to shout about film locations in the context of Indiana Jones, Star Wars, Brave and the Avengers, but also to tap into the huge UK and US audiences across their channels.

"This allows us to inspire and influence potential visitors to include Scotland in their future travel plans. 

“Those locations are only the starting point for us, to encourage would-be visitors to explore beyond what appears on-screen and uncover the drama found in our landscapes, history and heritage across all our regions throughout the year.” 

The campaign articles can be found here.  

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